A Spring Update

traumatologist on Flickr” href=”http://www.flickr.com/photos/worldtotable/5700160397/”>strawberry blossoms
Strawberry blossoms

Just like there are plants blossoming in my garden right now (above), plague there are some equally exciting new developments figuratively in bloom here at World to Table that I thought I’d share with everyone.

First of all, I have a new job!  Well, it’s semi-new, since I started back in January, but it still feels exciting and new to me.  I am the Director of Digital Strategy (to translate that for you, I’m in charge of Social Media, Content and a dash of Marketing) at Gojee.com, a start-up that recommends curated recipes based on food you buy at the store.  To fully comprehend the Gojee experience and try it firsthand, you’ll have to wait just a little longer as we do some code-tweaking before we launch.  But basically, I now spend my days scouting awesome recipes with beautiful photos from some of my favorite recipe bloggers – amongst other things. Stay tuned for more developments.

Since my new job requires more of a time and mind commitment, I’ve decided to try my hand at writing shorter posts and sticking to a more frequent posting schedule – say goodbye to flowery long posts that I dread editing and say hello to pure, unadulterated, conversational posts.  In addition to that, I’m also committing myself to cover more cooking topics, so I can get awesome at helping to build a website and community for home cooks.  (Whoa, I just mentioned commitment two times in one paragraph- this must be a sign that I’m finally becoming a woman or something.)

Part of my new role at Gojee is to build and manage a community of people who not only love food but love cooking food at home.  In this process, I want to explore new ingredients and new ways to make cooking more fun.  Coming from someone who naturally thrives on going out and exploring new cuisines at restaurants, this will be a difficult challenge, but I am finally ready to accept.  After years of school and academics, I still find that the best way for me to learn is through trial and error.  What better way to transition into this new role than to take the reins and do more cooking myself?  In the past, I brought people together physically, through food events and productions, but this is it – I’m crossing into the digital realm.  I will now be able to bring people together and facilitate these experiences in a way that transcends physical limitations!

Most of all, I’d really love to hear from you, since it does get lonely here and sometimes it seems like I’m just talking to myself, or into a black hole.  You can find me here on worldtotable.com or on twitter and facebook – say hi, be my friend, keep in touch, and keep me motivated!

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12 Responses to A Spring Update

  1. James says:

    Good luck with the transition! I know all too well what it’s like to meet the expectations of a startup while trying to maintain a side project you’re passionate about keeping relevant to anyone, not least of all yourself. I’m looking forward to more posts, dreaded or not 🙂

    • Veronica says:

      Thanks, James! I thought about this throughout the weekend, and it’s all finally kind of coming together – it’s so nice when that happens.

  2. Judy says:

    Best wishes on your new job! I may be motivated to cook again with something like this!

  3. JO says:

    sounds good. I like this new focus.

  4. Stella says:


    good luck!!!

  5. Betty Ann Q. says:

    Great post! Wish you all the best with the new job, transition and all. Sounds like lots of fun. Feel free to let me know how I can help in your undertakings. Good luck & thanks for sharing.

  6. style fare says:

    Fantastic news! Hope the new gig is all you expect and more! We must celebrate over a good [home-cooked?] meal soon. 😉

    Again, so nice meeting you, if only for a short bit.

    • Veronica says:

      Thanks! Yes, we could give No Recipes’ Hayashi rice a try? Although, we might need to make a vegetarian dish too if Kristin joins us!

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